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The website mombo.co.ke had the following on the web site, "Call Center 254 706 503 230." I analyzed that the website said " We would really like to help you grow your business." They also stated " Trusted by expanding SMEs for almost four years. Need speedy working capital? We are dedicated to finding the finance solutions to grow your business. Simple process-it couldnt be easier. INNOVATIVE AND DYNAMIC FINANCE SOLUTIONS. JUST 3 EASY STEPS TO FINANCE. Our online application form Is super quick and very easy To use! Well immediately transfer the funds to your account." The meta header had payday loan as the first search term. This keyword was followed by emergency loan, business loan, and personal loan which isn't as urgent as payday loan. The other words they used was loaning company in kenya. loans in kenya is also included but could not be viewed by search crawlers.